Two Buttons in Your Hero Section Might Be Killing Conversions

Two buttons in your hero section might be killing conversions because two equally weighted CTAs force visitors to choose before you have given them a reason to act, which raises bounce rates. Pick one primary action, give it the strongest visual treatment, and demote or remove the second.

Your homepage hero is the first thing visitors see. It has one job: move the visitor to the next step. When that hero has two buttons with equal visual weight ("Book a Call" and "Learn More"), visitors have to make a decision before you have given them a reason to act. More choices means longer decision time and higher bounce rates.

Pick one primary action. Give it the strongest visual treatment: filled background, contrasting color, larger size. Demote the secondary action to a text link, a smaller outline button, or remove it entirely. If your hero needs two equally weighted buttons, the hero messaging is not doing its job.

This principle extends beyond the hero. If multiple sections on your page have competing CTAs, the visitor's attention fragments throughout the entire scroll. One clear path converts better than five options.

Topics

hero sectionCTAconversion optimizationwebsite designbounce rate

Frequently asked

Why do two equal hero buttons hurt conversions?

Your homepage hero has one job: move the visitor to the next step. When it has two buttons with equal visual weight, like "Book a Call" and "Learn More," visitors have to make a decision before you have given them a reason to act, and more choices means longer decision time and higher bounce rates.

How do you fix competing hero buttons?

Pick one primary action and give it the strongest visual treatment: filled background, contrasting color, larger size. Demote the secondary action to a text link, a smaller outline button, or remove it entirely. If your hero needs two equally weighted buttons, the hero messaging is not doing its job.

Does this apply beyond the hero?

Yes. If multiple sections on your page have competing CTAs, the visitor's attention fragments throughout the entire scroll. One clear path converts better than five options.